Saturday, February 24, 2007

La Perla Launches Attraxionbra at CTIA’s Fashion in Motion Technology Fashion Show

Visit the CTIA Fashion in Motion technology fashion show in Orlando, Florida, USA in March 2007 to see a world exclusive preview of La Perla’s Attraxionbra.  The Attraxionbra was developed by The La Perla Science Department in collaboration with Alexandra Fede, the European scientific researcher who is at the forefront of the integration of fashion, technology and science. 

The objective of this project is to create a new underwear concept that will allow those who wear it to extend their communicative impact and influence interpersonal relations in a positive way. Concepts such as “femininity” and “seduction”, which have always belonged to La Perla’s system of values, can acquire new meanings through the use of technology at the service of emotions.

CTIA’s technology fashion show, Fashion in Motion, is a collection of the most innovative and creative products and prototypes in the wearable wireless arena.  This couture style fashion show features the latest wireless devices, accessories, technical textiles, smart fabrics, and fashions available today, along with the futuristic visions of tomorrow.