Monday, October 25, 2004
Viewers to be able to shape TV
Manipulating your favourite films to make a more personalised movie is just the beginning of an ambitious new 7.5m euro (£5.1m) project funded by the European Union.
New Media for a New Millennium (NM2) will have as its endgame the development of a completely new media genre, which will allow audiences to create their own media worlds based on their specific interests or tastes.
Viewers will be able to participate in storylines, manipulate plots and even the sets and props of TV shows.
BT is one of 13 partners involved in the project. It will be contributing software that was originally designed to spot anomalies in CCTV pictures.
The software uses content recognition algorithms.
The three-year project will work on seven productions as it develops a set of software tools that will allow viewers to edit content to their needs.